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Custom CRM Software — Customer Relationship Management

Custom CRM Software: See Every Open Deal Without Chasing Your Team

Custom CRM software brings every sales step, from first contact to quote, order and payment, onto one customer record. Stage names, mandatory fields, reminder rules and commission formulas come from your own sales process, while account and order data is read from your ERP. Managers see open deals without asking, and customer history stays when a salesperson leaves.

While customer knowledge sits in a salesperson's phone, inbox and head, two things go wrong. Managers only learn where a deal stands by asking person by person, and when someone leaves, the customer history leaves with them. Follow-up calls slip, quotes expire and the month-end forecast is little more than a guess.

That is why we build a CRM shaped around your own sales process rather than adapting a generic package, so your team does not have to work to someone else's assumptions. If your dealers also place orders, the CRM can share the same customer records with a B2B dealer portal.

Custom CRM software showing the sales pipeline, quotes and customer record

What the CRM Covers

Pipeline & Opportunity Management

Every opportunity sits on a board by stage, with its estimated value, win probability and expected close date. Managers see the month-end forecast without asking for updates.

Quotes & Revisions

Quotes built from templates, a full revision history and an approval step for discounts. You can see whether a quote has been opened and where it is waiting.

Meeting & Correspondence History

Meeting notes, calls, emails and visits build up on the customer record. When an account changes hands, the new owner picks up exactly where the last one left off.

Reminders & Tasks

As a follow-up call, contract renewal or quote expiry date approaches, a task lands with the right person. Fewer missed call-backs and fewer lapsed renewals.

Field Sales & Mobile App

Field reps log visits with their location in the mobile app and prepare quotes while still with the customer. It works offline and syncs once they are back in coverage.

Performance & Commission Reports

Sales by rep, territory and product, measured against target. Commission is calculated automatically with your formula, so there is no separate spreadsheet at month end.

Who It Suits

  • B2B companies with long quoting cycles
  • Distributors and manufacturers with dealer networks
  • Machinery and equipment sellers
  • Insurance and financial services agencies
  • Building materials wholesalers
  • Training and consultancy firms
  • Private clinics and healthcare providers
  • Software and technology resellers

How a CRM Project Runs

01

Map the Sales Process

Together we map your current stages, decision points and the reasons deals are lost, then decide which information is mandatory at each stage.

02

Stages, Fields & Permissions

Stages, custom fields, reminder rules and who-sees-what are defined, and your commission formula is built in.

03

Integration & Data Migration

Your existing customer list is cleaned and imported; email, phone system and ERP connections are set up. Account and order data comes from the ERP, so nothing is entered twice.

04

Training & Roll-Out

We train the sales team using their own data. In the first months we track who is using the system and simplify any step that slows them down.

CRM Projects Fail on Adoption, Not Software

No CRM is any use if the sales team does not fill it in. That is why we design for the least possible data entry: fields filled automatically from the ERP, one-tap activity logging and only the reminders people actually act on. We also plan from day one where order and stock data will come from, and where needed we build the CRM together with your ERP and a mobile field app.

Questions we hear most often

Frequently Asked Questions

What is CRM software and what does it give a sales team?

CRM software brings every sales step, from first contact to quote, order and payment, onto one customer record. Managers see open deals and the month-end forecast without asking for updates, reminders arrive before follow-ups and quote expiries, and customer history stays with the company when a salesperson leaves.

Why choose custom CRM software over an off-the-shelf CRM?

With a generic CRM, your team has to work to the package's assumptions. In a custom CRM, stage names, mandatory fields, reminder rules and commission formulas come from your own sales process. We design for the least possible data entry, because CRM projects usually fail on adoption rather than on the software itself.

Does the CRM integrate with our ERP?

Yes. Account and order data comes from the ERP, so nothing is entered twice, and fields filled automatically from the ERP reduce typing. Your existing customer list is cleaned and imported, and email and phone system connections are set up. Where needed we build the CRM together with your ERP and a mobile field app.

Can field sales use the CRM on mobile?

Yes. Field reps log visits with their location in the mobile app and prepare quotes while still with the customer. The app works offline and syncs once they are back in coverage. Managers can follow sales by rep, territory and product against target.

Can the CRM handle quotes and sales commission?

Yes. Quotes are built from templates, every revision is kept and discounts go through an approval step; you can also see whether a sent quote has been opened. Commission is calculated automatically with your own formula, so there is no separate spreadsheet at month end.

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