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A B2B dealer portal is a web-based ordering system where your dealers and trade customers see their own prices, current stock and account balance, and place orders themselves. Digital Bridge builds the portal around the trading rules of manufacturers, distributors and wholesalers and connects it two-way to your ERP, so approved orders arrive without anyone re-keying them.
If you sell through dealers, the pattern is familiar. Orders arrive by phone, WhatsApp and email; your sales support team types each one into the ERP; and dealers keep calling to ask about stock, their price or their balance. Every re-keyed line is a chance for an error, and every call is time your team does not get back.
Consumer e-commerce platforms assume everyone pays the same price, so they struggle with dealer price lists, discount tiers, credit limits and account statements. In a custom B2B portal, dealer pricing, discounts, credit limits and approval rules are written from your own sales policy, and dealers find what they need on their own screen instead of calling. If you also want purchasing, stock and finance in one system, the portal can be planned together with custom ERP software.
If you also sell directly to consumers alongside the dealer portal, SmartSales, our e-commerce store from the Smart product family, offers a store with sector-specific themes: the storefront is edited without code, and orders, payments, shipping, returns and campaigns are managed in one panel, with marketplaces and product feeds served from the same catalogue. The SmartOperator AI customer agent can be connected to answer shoppers' questions using product and stock data. SmartSales is not sold online; to buy it, fill in the SmartSales request form.
Each dealer or trade customer logs in with their own users and sees only the products, price list and discount tier assigned to them. Hierarchies such as regional rep, main dealer and sub-dealer are supported, with several users per dealer.
List prices, segment discounts, promotional prices, minimum order quantities and pack multiples are set independently. Foreign-currency prices are calculated at the current rate and every price carries a validity date. The rules come from your sales policy, not a template.
Orders pass automatically when the dealer is within credit limit, or go to a sales manager for approval when they are not. Dealers can repeat a previous order in one click, upload bulk orders from Excel and see an estimated delivery date.
Stock levels come from your ERP or warehouse system, so dealers do not order what you cannot ship and the "is it in stock?" calls drop. Product groups, filters, data sheets, certificates and images sit together in the catalogue.
Dealers track open orders, dispatch status, invoices and delivery notes in the portal. Balance, due dates and payment history appear as a statement; invoices download as PDF, and Turkish e-invoice/e-archive documents are linked from your existing system.
Two-way integration with Logo Tiger/GO, Mikro, SAP and bespoke ERPs: approved orders flow into the ERP, while stock, prices, account and invoice data flow back to the portal. Nothing is entered twice and your statutory records stay where they are.
Code, quantity and price errors from retyping disappear
Dealers order out of hours; your team starts the day with an approved list
Prices, stock and statements are on the dealer's own screen
Who orders what, when and how much, ready for the sales team
After closing the shop for the evening, a dealer logs in to the portal, repeats last month's order in one click and increases the quantity of two lines. Because the dealer is within credit limit, the order goes straight into the ERP without waiting for approval; had the limit been exceeded, it would have gone to the sales manager. Next morning your sales support team starts the day preparing an approved list for dispatch rather than typing orders, and the dealer follows dispatch status and invoices in the portal. For the connection to the ERP see API integration, and for the warehouse side warehouse and inventory management.
To read more before deciding, see our guides: B2B dealer portal guide, B2B e-commerce and ERP integration and ready-made e-commerce package or custom build. All articles are on the software and e-commerce guides page.
“Will our dealers really stop phoning and use the portal?” Dealers change habits once they find their price, stock and balance faster on screen than by phone; repeat ordering and bulk upload from Excel make the first orders easy.
“Our pricing policy is too complicated.” Dealer price lists, segment discounts, promotions, pack multiples and credit limits are written from your own sales policy, not a template.
“Will it disrupt our accounting and ERP?” No. The portal connects two-way to your ERP; statutory records stay where they are and nothing is entered twice.
Tell us about your dealer structure, ERP and pricing rules and, after a needs analysis, we will send a proposal covering scope, phases and price. Call +90 850 346 41 09 on weekdays, 10:00–18:00 (Turkey time), or email info@digitalbridge.com.tr.
A B2B dealer portal is a web-based ordering system where dealers and trade customers see their own prices, current stock and account balance, and place orders themselves. Instead of orders arriving by phone, WhatsApp or email and being re-keyed into the ERP by sales support, dealers order through the portal and approved orders go straight to the ERP. Dealers can also order outside office hours.
On a B2C online shop every visitor sees the same price and buys on retail terms. On a B2B portal each dealer logs in with its own account and sees only the products opened to it, its own price list, discount tier, credit limit and account balance. Orders can pass automatically based on credit limit and risk, or go to a sales manager for approval.
Yes. List prices, segment discounts, campaign prices, minimum order quantities and case multiples are defined separately. Foreign-currency prices are calculated at the current exchange rate, and each price has a tracked validity date. Hierarchies such as main dealer, sub-dealer and regional representative can be set up. The rules are written from your own sales policy, not a template.
Yes. The portal works two-way with Logo Tiger/GO, Mikro, SAP and custom ERPs. Approved orders are transferred to the ERP, and stock, price, balance and invoice data flow back to the portal. Nothing is keyed in twice and your statutory records stay in the system you already use. The connection is built through API integration, with warehouse management linked where needed.
Yes. Dealers track open orders, dispatch status, invoices and delivery notes in the portal. Account balance, due dates and payment history appear as a statement, and invoices can be downloaded as PDF. E-invoicing and e-archive are connected to your existing system. As a result, fewer dealers call your sales team to ask about their price or balance.
We start by reviewing your pricing policy, dealer structure, order approval rules and the ERP you use; after this needs analysis you receive a written proposal setting out scope, phases and price. The portal is built together with its ERP connection. If you prefer, it goes live with a limited group of dealers first and opens to the whole network once any problems are fixed. Technical support is available 24/7 after go-live.
Yes. A dealer can repeat a past order in one click and adjust the quantities, and long order lists can be uploaded in bulk from Excel. Orders within the credit limit pass straight to the ERP without waiting for approval; orders over the limit go to a sales manager. These shortcuts make it easier for dealers used to phoning in orders to switch, and cut the time sales support spends keying orders.
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