Most businesses are not short of data; it is just scattered. Sales live in the CRM, stock in the ERP, production on machine screens and the budget in a spreadsheet, and before every management meeting someone stitches the pieces together by hand. In Türkiye the gap is still wide: according to TurkStat's ICT Usage Survey in Enterprises 2025, only 6.5% of enterprises with 10 or more employees used business intelligence (BI) software. Quality matters as much as quantity. Writing in MIT Sloan Management Review, data quality expert Thomas C. Redman estimates the cost of bad data at 15% to 25% of revenue for most companies.
This hub collects our data and analytics articles into a reading path from first steps to decision. Start with moving from Excel reports to BI, which explains when spreadsheets stop coping and how to plan the switch. Then read how to set KPIs to decide what to measure, and our guide to choosing KPIs for a BI dashboard to see how to present them to management.
Going deeper, the infrastructure comes into focus. Our data warehouse and ETL guide explains how to bring data from several sources into one place, and data quality and duplicate records covers how to make reports trustworthy. For organisations working with spatial data, GIS for municipalities explains how to set up a city information system, while drone NDVI analysis shows how crop health maps are produced and read in agricultural and land projects.
For delivery, see our data and analytics services and our pages on BI dashboards, data warehousing and data governance and quality. Before you begin, write down the three figures that cause the most debate in management meetings, and note which system produces each one, who prepares it and how often. That short list will largely decide where you should start reading and what the first dashboard needs to cover.
Other guides that put data to work
- Production and operations: how to calculate OEE, AI demand forecasting and anomaly detection.
- Sales and data sources: CRM and the sales pipeline, API integration and when to replace spreadsheets with software.
- Field data: soil moisture sensors for precision agriculture.